Butter London

butter LONDON is the beautiful new face of the nail industry, fast becoming famous for their non-toxic, “3 Free” products - so they do not contain any Formaldehyde, Toluene and DBP.  

The product collection includes; lacquers, treatments, and cremes, and incorporates style, substance and business ethics. Sleek, modern packaging opens to reveal 3 Free formulations that don’t contain the three usual suspects; Formaldehyde, Toluene and DBP, wrapped around a cutting edge colour palette.

 Nonie Creme explains; “When I was working on our colour range, I spend a lot of time thinking about how nails relate to fashion. I didn’t want our range to contain only the usual “red, pink, and vamp” selection. I looked at the last few seasons’ collections, thought about shoots I had done, celebs I had worked with, and how to tap the consumers’ desire for something unusual and high fashion, but not intimidating.”