14/04/2015

SAY HELLO TO KAREN WALKER EAU DE PARFUM

SAY HELLO TO THE WORLD OF KAREN WALKER EAU DE PARFUM. THIS APRIL SEES KAREN WALKER LAUNCH HER FIRST FRAGRANCES, A TRIO: A, B AND C. THE STORY TAKES KAREN’S SIGNATURE OPTIMISM, ENERGY AND CHIC- MEETS-ECCENTRIC HANDWRITING TO THE NOSE FOR THE FIRST TIME AND EACH OF THE THREE SENDS US INTO AN OPTIMISTIC, ENERGETIC WORLD OF ITS OWN.

“I’ve always wanted to create a range of fragrances and I’m thrilled with this trio. The three different scents allow the Karen Walker woman to have a scent for any mood, any day, any time and any occasion.”

Karen Walker

ABC

A is the happiness potion. It’s sparkly, bright, herbal and fresh. It’s a walk through a sunny garden bursting with flowers. For Karen, it’s the feeling of pure happiness that only dappled sunshine through verdant trees and
a garden in bloom can create.

B is feminine and efflorescent. It’s lush, ripe, and delicious. It’s a warm, balmy breeze after the heat of the day. For Karen, this fragrance is brimming with possibilities.

C is addictive. It’s compelling, opulent and generous. It’s the most sensuous of the three and contains all of Karen’s favourite flowers condensed into a bottle. Every ‘no’ becomes a ‘yes’ when this scent’s in the air.

 

 

THE INGREDIENTS

A is a refreshing, fruity floral with top notes of cassis, crushed mint leaves and grapefruit, heart notes of rose, lily of the valley, green tea and ylang ylang, on a solar musk base.

B is a delicious floral gourmand with top notes of bergamot, pink pepper, and grapefruit, heart notes of iris, white rose, peach and Sambac Jasmine, and base notes of patchouli, praline, tonka bean, musk and vanilla.

C is a creamy, sensual floral with top notes of gardenia, magnolia, mandarin and bergamot, heart notes of tuberose, orange flower, Sambac Jasmine and lily of the valley, and base notes of sandalwood, amber, musk, and cashmere wood.

THE COLLABORATORS

Karen Walker is a designer who’s known for shaking things up. To create her first fragrances, she travelled to Grasse in the South of France, recognised as the birthplace of fragrance. Here she worked closely with the oldest perfume house in the world, Charabot, created in 1799. This partnership is a perfect combination of traditional craft and modern attitude.

For her bottles, Karen chose the world-renowned fragrance bottle creator, Pochet du Courval in France, for her building block style bottles. Pochet, founded in 1623, has almost four centuries of ex- perience in creating the purest glass for the highest quality luxury perfume bottles. Karen’s ABC bottles are generous cubes of light.

For graphics, London-based design house DJA, famed for their work with Prada and Dior, was selected to create the bespoke A, B and C.

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